Hygieia Conference Shaping the Future Trends and Insights for Tomorrow

Speakers

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  Judi Holler Keynote Speaker
  

  Judi Holler

  Keynote Speaker

  Judi Holler is a keynote speaker and USA TODAY bestselling author on a mission to bring soul back to work and strengthen humanity in a digital world. She helps leaders and teams build courageous self-trust and creative adaptability — the skills that drive performance when certainty isn’t available.

  Judi has partnered with global brands including T-Mobile, Ford, and the Boston Red Sox, helping organizations navigate change with clarity and momentum. With 15 years of corporate leadership experience and professional improv training from The Second City in Chicago, she blends business strategy with artistic experimentation to translate the future-of-work research into practical tools teams can use immediately.

  Her work has been mentioned by Forbes and Success Magazine and featured on the covers of Smart Meetings and Scottsdale Magazine.

• 

  Adam Fox Vice President of Marketing, S.P. Richards Co.
  

  Adam Fox

  Vice President of Marketing, S.P. Richards Co.

  Adam Fox is a marketing executive recognized for building brands, driving growth, and creating authentic connections within complex industries. As Vice President of Marketing at SPR, he leads brand, communications, omnichannel marketing, supplier engagement, and strategic growth initiatives for one of the nation’s largest wholesale distribution organizations.

  Throughout his career, Adam has worked across both large public companies and entrepreneurial private organizations, holding leadership roles with brands including Aramark, Diversey, and Strategic Market Alliance. This broad experience has strengthened his ability to align brand strategy, sales growth, and customer engagement in practical, people-centered ways.

  Adam is known for simplifying complexity and making marketing more human, relatable, and effective. He has led large-scale brand and growth initiatives, helped modernize marketing organizations through digital innovation and storytelling, and built partnerships that create value for customers, suppliers, and communities.
  He is also passionate about philanthropy and purpose-driven partnerships, particularly SPR’s work with City of Hope, where Adam chairs the Emerging Leaders Committee. He believes the strongest brands are built not only through business results, but also through empathy, trust, and meaningful impact.

  Known for his approachable style and candid perspective, Adam brings a fresh voice to conversations around modern marketing, leadership, customer experience, and the future of B2B engagement. He combines executive insight with real-world relatability; the kind of marketer who understands both strategy and people.

  Outside of work, Adam lives in Midtown Atlanta with his husband, Joey. Together, they enjoy traveling, discovering new places, and balancing cultural experiences with opportunities to relax; especially near the water. In his spare time, Adam can often be found in a HIIT class, on the Peloton, or searching for a great local café to recharge and enjoy the local atmosphere.

• 

  Ashley Butler Vice President & GM – Towel and Napkin, GP PRO l Georgia-Pacific LLC
  

  Ashley Butler

  Vice President & GM – Towel and Napkin, GP PRO l Georgia-Pacific LLC

  Ashley Butler is Vice President and General Manager of the Towel & Napkin business at GP PRO, a division of Georgia-Pacific. She leads a key portfolio in the Away-From-Home market, with a focus on customer-driven innovation, strategy, and sustainable growth.

  Butler began her 14-year career at GP PRO as the company’s first-ever Jumpstarter, an early development program designed to cultivate future sales and category leaders. Since then, she has held leadership roles in category management, most recently serving as vice president and general manager of the Tissue, Skin Care, and Wiper businesses. In that role, she drove market growth, shaped portfolio strategies, and brought innovative solutions to market — including the enMotion® Flex Paper Towel System.

  Ashley is deeply committed to mentorship, developing future leaders within GP PRO and mentoring students through Cristo Rey Atlanta Jesuit High School. Her leadership has also been recognized by the industry — she was named a 2024 ISSA Emerging Leader and a 2025 Rising Star by the ISSA Hygieia Network.