Business Growth Strategies

Speakers

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  Debbie Sardone Consultant
  

  Debbie Sardone

  Consultant

  Debbie Sardone turned a cleaning job into an 8-figure empire. After building one of the largest maid services in the country, Buckets & Bows Maid Service, Inc., she began training other cleaning business owners as well. She now has the #1 Residential Cleaning Business Academy in the world, CLEANING BUSINESS FUNDAMENTALS. Debbie also co-owns SPEEDCLEANING.COM and manufactures non-toxic cleaning products, and she is the founder of the nonprofit, Cleaning For A Reason, which has risen to national prominence and has provided free house cleaning services to over 60,000 families with cancer. Debbie is a keynote speaker, a published author, and has been featured on Fox & Friends, Oprah, Reader’s Digest, Today.com, Yahoo! News, Chicago Tribune, as well as, dozens of other local and national media.

  Awards/Achievements: The 2025 Forbes Women 50 Over 50, L’Oreal Paris Women Of Worth, Points of Light Award, Inc. 500 Best In Business 2021, ISSA Board Member 2024, Inc. Best in Business Gold Winner 2021, ISSA Jack D. Ramaley Industry Distinguished Service Award 2018, Past president of ARCSI 2006, current ISSA Board and ISSA Charities Board Member

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  Dean Mercado Online Marketing Muscle
  

  Dean Mercado

  Online Marketing Muscle

  Dean Mercado cuts through the chaos of business growth with a simple truth: your business will only grow to the degree that you do. As the creator of the Clone the Owner®️ Methodology, Dean transforms how service businesses scale and thrive.

  For over two decades, Dean has challenged conventional wisdom about what businesses can achieve. A powerful realization drove his journey from executing multi-million dollar IT projects globally to founding Online Marketing Muscle®️ in 2004. He discovered that technical expertise combined with authentic human connection creates unstoppable business transformation.

  “Small businesses don’t need ten clones of their owner,” Dean asserts. “They need systems that capture their owner’s genius, teams that embrace their vision, and technology that multiplies their impact.”

  Dean’s approach centers on six strategic pillars: Vision, Systems, Team, Controls, Technology, and Mindset. This framework has helped hundreds of service businesses implement 90-day sprints that create measurable freedom and growth. His clients across diverse industries consistently report two primary outcomes: enhanced business value and reclaimed personal time.

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  Ricardo Regalado Owner, Rozalado Services
  

  Ricardo Regalado

  Owner, Rozalado Services

  Ricardo Regalado, is the proud owner of Rozalado Services a family-owned facility services company based out of Chicago that is a single source solution for facility service needs. He is also Co-owner of Roza Contractors, a facility maintenance and contracting company. He is also Founder/CEO of Route, a technology software app that is a solution for the commercial cleaning and field service industry. Route is an Ecosystem of tech enabled tools and a marketplace where cleaning business owners can build and grow their business as well as connect with their fellow cleaning community. Route consists of three products – Route Bid, Route Pulse and Route Marketplace. Lastly, he is the founder of Cleaning & Cocktails a podcast and live events brand for the cleaning industry.

  Ricardo started in the commercial cleaning industry ten years ago and built the Rozalado brand eight years ago with his wife, dad, aunt, cousin and family. He learned a ton performing all the cleaning himself. For the first four to five years of the business, he wore every hat and learned every department.

  Fast forward to today, Ricardo has over 300 employees, 22 which are family, 5 companies, operates in 20+ states, offers over 20 services and has made the Inc 5000 fastest growing companies four years in a row – 2019, 2020, 2021, 2022. He recently just made the Chicago Crain’s 40 under 40 prestigious class of 2021 as well as the Negocios Now Latino 40 under 40. Route was also the proud recipient of Google’s 1st Latino Tech Founders cohort in 2022. This industry has changed his life. His mission is to create jobs and help the everyday blue collar, hard-working American earn a living and be happy doing it.

  “Our culture is our differentiator. My superpowers are how I find talented people, bring them together, and EMPOWER people. My VISION is to empower the Cleaning industry and make a positive impact on my colleagues and team. My motto is STRONGER TOGETHER!”