VEO Conference – Visión. Empeño. Oportunidad
ISSA VEO – Visión, Empeño, Oportunidad, is a national initiative designed to:
- Serve Hispanic-owned cleaning companies with the resources to grow and scale
- Create bilingual, culturally relevant training and leadership pathways
- Elevate Hispanic presence across the industry
ISSA VEO Conference
ISSA proudly presents the ISSA VEO Conference: Visión. Empeño. Oportunidad. This is the first national conference dedicated to recognizing, elevating, and celebrating the vital contributions of Hispanic leaders including business owners, frontline team members, and business professionals in the commercial cleaning industry.
| Register Now | View Speakers and Agenda |
Choose from Three Powerful Tracks
Organized into three core tracks, these programs meet the real-world needs of Hispanic-owned cleaning businesses, industry professionals, and frontline teams—delivering a bilingual, practical, and impactful learning experience for every level.
Thank You to the ISSA VEO Conference Sponsors
| Register Now | View Speakers and Agenda |
Hotel InformationFairmont Chicago To receive this exclusive group rate, reservations must be made by September 12, 2025. |
Interested in registering a large group?
For inquries about group ordering, please contact the event organizer.
Speakers
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Rosie RangelChief Global Membership & Operations Officer, ISSAAs Chief Global Membership & Operations Officer, I optimize global operations and elevate membership experiences through strategic vision and hands-on leadership. I drive process excellence, align strategies, and foster continuous improvement. Overseeing international operations, I streamline processes and ensure seamless integration across all levels. I also lead initiatives to engage members effectively, ensuring satisfaction, retention, and long-term loyalty.
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Karina NeffFounder, Spark Strategies GroupKarina Neff, founder of Spark Strategies Group, is a visionary tech leader transforming service-based businesses through strategic innovation. Raised by cleaners, she blends firsthand industry insight with cutting-edge expertise to modernize the janitorial and service sectors. From owning MGN Commercial Services to leading tech at Pioneer ($82M, 1,600 employees), she’s driven digital transformation. Her specialties include Unified Data Integration Systems, AI- driven insights, automation strategies, and scalable tech solutions.
