Unlocking Your Leadership Potential: How Volunteering and Association Involvement Drive Success

Speakers

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  Shannon Hall Executive Vice President, Sales & Marketing, Dustbane
  

  Shannon Hall

  Executive Vice President, Sales & Marketing, Dustbane

  Shannon Hall is the Executive Vice-President, Sale and Marketing of Dustbane Products Limited. She is a transformational sales leader with over 20 year’s sales leadership experience. Working for several Fortune 500 companies as well as private businesses, she has been tasked with delivering results, building high performing sales teams and creating a sales & customer focused culture.

  Shannon is the co-chair for Hygieia’s Regional Network Committee, a co-captain for the Hygieia Network Canada Region as well as a member of the Hygieia Network Council. She is passionate about building a more inclusive environment for women in the cleaning industry. One of her favorite leadership experiences was attending the Foundational Leadership Camp through Harvard and Columbia University’s with 8 hours of “Executive Dining Etiquette” by Anna Post. You can often catch Shannon singing Karaoke and loving every minute of it!

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  Amber Reyna Chief Revenue Officer, Verde Clean
  

  Amber Reyna

  Chief Revenue Officer, Verde Clean

  Amber Reyna is Chief Revenue Officer and Partner at Verde Clean, one of the fastest-growing minority-owned facility services companies in the U.S. With nearly two decades in the industry, she has helped guide Verde’s growth from a lean startup to a nationally awarded enterprise on the Inc. 5000 list, honored as an EPA Safer Choice Partner of the Year, and recipient of PepsiCo’s Industrial Impact Award for sustainability, advocacy, and community impact.

  A forward-thinking strategist, Amber drives Verde’s national expansion. She has been instrumental in shaping Verde Earth, the HeySage AI platform, and Verde Vibes—blending safety, sustainability, social impact, and innovation into the company’s DNA.

  In 2025, Amber was recognized as a Titan 100 award recipient. She is committed to workforce development, advancing women in leadership, and serving on the ISSA Government Affairs Committee and the American Heart Association’s West Valley Regional Board.

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  Lauren Belskie Marketing Operations Manager, Imperial Dade
  

  Lauren Belskie

  Marketing Operations Manager, Imperial Dade

  Lauren Belskie, MBA, stands out for her leadership and commitment to advancing business practices in the cleaning industry. As Marketing Operations Manager at Imperial Dade, Lauren’s proactive approach to challenges and solutions has driven innovation and success throughout the organization. Her ability to adapt quickly to change, paired with a passion for learning new technologies and processes, enables her to continuously improve business outcomes and foster team growth.

  Lauren’s exceptional communication skills allow her to influence others through data-driven storytelling, while her collaborative mindset encourages her team to explore new strategies for improvement. She has made significant contributions to the industry through her participation in Hygieia committees, speaking engagements, and thought leadership pieces in various industry publications, including ISSA Today, Contracting Profits, and Sanitary Maintenance.

  In addition, Lauren has played a key role in optimizing Imperial Dade’s presence on LinkedIn, assisting sales consultants with personal branding, networking, and professional development. She also contributes to the company’s blog, YouTube channel, and peer-to-peer learning labs on topics such as artificial intelligence (AI), content marketing, and search engine optimization (SEO).

  As a rising star in the industry, Lauren’s influence extends beyond her role, making her an inspiring role model for the next generation of professionals.

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  Adam Fox Vice President of Marketing, S.P. Richards Co.
  

  Adam Fox

  Vice President of Marketing, S.P. Richards Co.

  Adam Fox is a marketing executive recognized for building brands, driving growth, and creating authentic connections within complex industries. As Vice President of Marketing at SPR, he leads brand, communications, omnichannel marketing, supplier engagement, and strategic growth initiatives for one of the nation’s largest wholesale distribution organizations.

  Throughout his career, Adam has worked across both large public companies and entrepreneurial private organizations, holding leadership roles with brands including Aramark, Diversey, and Strategic Market Alliance. This broad experience has strengthened his ability to align brand strategy, sales growth, and customer engagement in practical, people-centered ways.

  Adam is known for simplifying complexity and making marketing more human, relatable, and effective. He has led large-scale brand and growth initiatives, helped modernize marketing organizations through digital innovation and storytelling, and built partnerships that create value for customers, suppliers, and communities.
  He is also passionate about philanthropy and purpose-driven partnerships, particularly SPR’s work with City of Hope, where Adam chairs the Emerging Leaders Committee. He believes the strongest brands are built not only through business results, but also through empathy, trust, and meaningful impact.

  Known for his approachable style and candid perspective, Adam brings a fresh voice to conversations around modern marketing, leadership, customer experience, and the future of B2B engagement. He combines executive insight with real-world relatability; the kind of marketer who understands both strategy and people.

  Outside of work, Adam lives in Midtown Atlanta with his husband, Joey. Together, they enjoy traveling, discovering new places, and balancing cultural experiences with opportunities to relax; especially near the water. In his spare time, Adam can often be found in a HIIT class, on the Peloton, or searching for a great local café to recharge and enjoy the local atmosphere.

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  Iris Weinstein Chief Engagement Officer, Supply Chain
  

  Iris Weinstein

  Chief Engagement Officer, Supply Chain