Navigating the Buyer’s Journey: How to Effectively Move Prospects Through Your Sales Funnel
Member Exclusive: ISSA Show North America Speaker Preview
Your sales process is obsolete. There. I said it. Today’s buyers are more empowered, informed, and knowledgeable than ever – and they know it. The truth is that, in most instances, they don’t have to deal with salespeople anymore. What that means is that we have to EARN our spot in the Buyer’s Journey, and that’s what this program is all about.
In this webinar, Troy “The Sales Navigator” Harrison will show you the keys to selling to today’s empowered, knowledgeable, and tech-savvy buyers.
Topics covered will include:
- Why your sales process is obsolete – and the Buyer’s Journey rules all.
- How and why your customers buy.
- The 5 stages of the Buyer’s Journey, and what your customer needs from you at each step.
- How to earn your spot in the Buyer’s Journey, and help the buyer bring it to a close in your favor.
- And more!
This might be the most valuable hour you spend in 2025 – because it will dictate your success in 2026. Make no mistake. Sales has changed, and it’s going to continue to change. You need to change with it, or your customers will simply kick you out of the process and find another resource. Attend this webinar to learn the keys to being not only relevant, but valuable to your customers into the foreseeable future!
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For inquries about group ordering, please contact the event organizer.
Speaker
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Troy HarrisonAs of 2025, Troy Harrison has trained salespeople from 23 different countries on two different continents. He’s worked with principals of companies in the United States, Canada, Europe, and the Middle East. That’s why they call him the “Sales Navigator” – he helps clients all over the world navigate the Elements of Selling on their journey to success.
His work is based on more than 30 years of excelling as an award-winning sales rep, a champion sales manager, and an in-demand speaker, trainer, and consultant working from coast to coast. The author of “Sell Like You Mean It – Outselling Your Competitors By Understanding Your Customers” and “The Pocket Sales Manager,” he believes that successful selling is built on a foundation of strong focus on customer needs, respect for customers’ intelligence, and a willingness to create positive outcomes for everyone the salesperson encounters.
Thousands of professionals worldwide have read and benefited from his books, “Sell Like You Mean It!” (an Axiom Business Book of the Year nominee) and “The Pocket Sales Manager,” and hundreds of thousands of people across multiple industries read his monthly articles in 20 different trade magazines, including ISSA Today.
