Masterclass: AI – What It Is and How You Can Use It to Enhance Your Work
Artificial Intelligence is no longer a futuristic concept—it’s here, and it’s transforming how we work, create, and solve problems. Whether you’re brand new to AI or looking to better understand how it fits into your professional world, this masterclass will guide you through the essentials.
Join us for a clear, jargon-free overview of AI and Generative AI tools, tailored for professionals across all industries. We’ll explore real-world business applications, walk through live demos of popular GenAI platforms, and share practical tips for using these tools responsibly—including key considerations around data security and ethics.
What You’ll Learn
- What AI really is—in simple, practical terms
- Common ways businesses are using AI to boost efficiency and innovation
- Hands-on demonstrations of Generative AI tools you can start using right away
- Best practices for ethical, secure AI usage in the workplace
Whether you’re curious, cautious, or already experimenting with AI, this session will give you the confidence and knowledge to use these technologies to your advantage.
Interested in registering a large group?
For inquries about group ordering, please contact the event organizer.
Speakers
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Laura CravenVice President, Marketing, Imperial DadeLaura Craven is the vice president of marketing at Imperial Dade, a national distribution company headquartered in Jersey City, NJ. Her responsibilities include overseeing the marketing function including brand management, content marketing, communications, and experiential marketing events. She manages a dispersed team of marketing and design professionals across the country.
She has been with the company for 20 years and has contributed to the organization’s tremendous growth. As a LEED AP, Laura consults on sustainability initiatives for customers and at industry events and as a GBAC Trained Technician she helps businesses create hygienic indoor environments.
Before joining Imperial Dade in 2004, Laura was director of marketing for Network Distribution, a Chicago-based association of independent distributors. Her prior roles included project manager and purchasing agent at HAVI, a company specializing in supply chain management for leading brands.
Laura is on the Board of Directors for the International Sanitary Supply Association and the Executive Advisory Board of the ISSA Hygieia Network an organization that focuses on advancement of women in the cleaning industry. She is a frequent guest speaker at conferences, universities, and podcasts.
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David BrownleyMarketing Vice President, GOJO
