ISSA Show North America Webinar Preview Series: Busyness vs Business: Are You Using AI to Scale — or Just to Stay Busy?

Home Past Events - ISSA Events ISSA Show North America Webinar Preview Series: Busyness vs Business: Are You Using AI to Scale — or Just to Stay Busy?

Date

May 13 2026
Expired!

Time

(Eastern)
1:00 pm - 2:00 pm

Location

Online

EVENT PRICING

ISSA Members: FREE
Nonmembers: N/A

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    The CMI Hard Floor Care Certification Workshop, hosted at Sunbelt Rentals, is designed to provide an in-depth overview of hard floor care, current standards, and the latest efficient cleaning methods while addressing safety concerns and asset protection issues.

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AI is an amplifier. Whatever pattern you bring to the business — clarity or chaos — AI will magnify it, fast. So the real question isn’t whether to use AI. The real question is whether you’re using it to scale your business… or just to stay busier.

In this practical preview, Master Business Coach Dean Mercado gives cleaning industry leaders an honest look at where AI actually belongs in the business they’re already running. Built on 20,000+ hours coaching growth-minded service business owners, Dean walks through the four signals that quietly flip “Busyness Mode” on — and the toolbox shift that separates AI dabblers from AI orchestrators.

No hype. No tool demos. No shaming. Just a clear, practical lens for spotting where AI is moving your business forward — and where it’s just creating faster motion.

Consider this the warm-up. Dean’s November ISSA Show keynote, How Smart Owners Use AI to Sharpen Their Edge, delivers the deeper operating model — the AI Decision Stack from the Clone the Owner® methodology.

Member Exclusive: ISSA Show North America Speaker Preview

The ISSA Show North America 2026 is the premiere event for the cleaning industry in North America. During our webinar preview series, we will highlight some of the featured speakers at the event. Our speakers are industry experts that are paving the way for innovation in the industry and providing our members with insight, knowledge and practical application.

Join these webinars that are exclusive to members of ISSA and offered at no charge.

Register Now

Interested in registering a large group?
For inquries about group ordering, please contact the event organizer.

Organizer

ISSA
ISSA
Phone
(800) 225-4772

Speaker

  • Dean Mercado
    Dean Mercado Online Marketing Muscle
    Dean Mercado
    Dean Mercado
    Online Marketing Muscle

    Dean Mercado cuts through the chaos of business growth with a simple truth: your business will only grow to the degree that you do. As the creator of the Clone the Owner®️ Methodology, Dean transforms how service businesses scale and thrive.

    For over two decades, Dean has challenged conventional wisdom about what businesses can achieve. A powerful realization drove his journey from executing multi-million dollar IT projects globally to founding Online Marketing Muscle®️ in 2004. He discovered that technical expertise combined with authentic human connection creates unstoppable business transformation.

    “Small businesses don’t need ten clones of their owner,” Dean asserts. “They need systems that capture their owner’s genius, teams that embrace their vision, and technology that multiplies their impact.”

    Dean’s approach centers on six strategic pillars: Vision, Systems, Team, Controls, Technology, and Mindset. This framework has helped hundreds of service businesses implement 90-day sprints that create measurable freedom and growth. His clients across diverse industries consistently report two primary outcomes: enhanced business value and reclaimed personal time.

The event is finished.

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