How to Earn New Cleaning Clients Successfully with Google Ads and Engaging Video Content in 2023

Home Past Events - ISSA Events How to Earn New Cleaning Clients Successfully with Google Ads and Engaging Video Content in 2023


Apr 11 2023


1:00 pm - 2:00 pm




ISSA Members: Free
Nonmembers: Free 

Using Google Ads, your residential cleaning company can attract new clients very effectively, but you have to do it correctly to get the success you want.

During this webinar, you will learn:

  • Key steps that we have learned about the Google Ads Verification process at the end of 2022 – super important if you’re still struggling to get your company verified with Google Ads
  • What methods work with Google Ads and what methods do not work
  • How to build a converting Google Ad
  • Your website content matters relative to your Google Ads
  • Engaging video content uploaded to YouTube adds to video conversions to leads


Register Now

Interested in registering a large group?
For inquries about group ordering, please contact the event organizer.

ISSA Residential


ISSA Residential
[email protected]


  • Shirley Perlinsky
    Shirley Perlinsky
    President, S&G Cleaning Services LLC

    As a young woman from a low-income neighborhood in San Paolo, Brazil, Shirley had a burning desire to provide a better life for herself and her family. Determined to achieve her goal, she strove to put herself through school. When she was nineteen, Shirley and her business partner founded Inform Data Corp., a marketing company that expanded from two to over one hundred employees by the year 2000.

    Soon after, Shirley learned that her mother, who had moved to Newark, New Jersey in 1987 to start a small cleaning business, was suffering from a heart condition. To aid her mother, Shirley decided to sell her stake in Inform Data Corp. and journeyed to the United States in 2001 – mere days before the events of 9/11 shook the nation to its core. Drawing on her skills in marketing, she strived to rebuild her mother’s business – now called S&G Cleaning Services LLC in 2002 and relocated the company to their new home in Somerville, New Jersey.

    Unfortunately, the clamor of their household, now with a daughter named Alexia who was born in 2004, was not a suitable environment for their business. In 2006, the family purchased a multi-tenant building in Manville and, with Shirley’s business acumen and business expertise, the business quickly grew and prospered.

    The success of the company, however, would soon be put to the test with the arrival of Hurricane Irene. With a raging torrent of flood water covering the offices of S&G Cleaning Services LLC in only 24 hours, the family wisely relied on technology to restore their business files.

    Though the incident proved difficult for the company, it also provided them with a unique opportunity to aid others in their local community in rebuilding. Fast forward to 2020, Shirley utilize her disinfecting and sanitizing knowledge to fifth covid and help essential business to continue their operations, despite all odds , and lack of employees , S&G managed to increase revenue through 2020, 2021 and 2022 Furthermore, Shirley also makes a habit of giving to those in need – with a constant stream of donations and gift cards for charity fund-raisers. Her participation extends to volunteering with the Somerset Business Partnership as an Ambassador, participating in the Somerset Green Initiative, and becoming a part of the Association of Residence Cleaning Services International (ARCSI) and Cleaning for a Reason.

    In addition, Shirley also provides ESL classes and other free training courses to her more than 25 employees to promote both personal and career growth. With her indomitable spirit, her dedication to her cause, and her charitable acts, Shirley is a shining example of what someone can achieve if they possess the right attitude and determination.

  • Don Stormo
    Don Stormo
    Founder, Owner and CEO, MarketPros

    Don is Founder, Owner and CEO for MarketPros. Following graduation from Kennesaw State University, Don’s 30+ year marketing and technology experience includes SAP Sales Consulting, Marketing Campaign Design, Website Design, Search Engine Optimization (SEO) and implementing a variety of other web programming languages.

    Don, through MarketPros, offers small business over 15 years of solid website design experience and comprehensive business development, client support and a variety of enterprise resource planning solutions.

    Don founded MarketPros in April of 2006 while designing and maintaining imaginative websites for a variety of small to medium sized businesses and as a result, established a successful website design company business model.

    Presently, Don is expanding the MarketPros System™ for cleaning companies across America as THE GOTO SOURCE for affordable, creative, professional, custom websites and comprehensive marketing strategies that get verifiable and profitable results for Small Businesses just like yours!

The event is finished.


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