How to Build Your Professional Brand: What it Means, Why it’s Important, and How to Stay Genuine
Explore the essentials of building an authentic professional brand that resonates within the cleaning and facility solutions industry. Industry leaders, Shannon Hall and Laura Craven will guide attendees through key components of professional branding—why it matters, how to establish credibility, and ways to stay genuine while showcasing unique strengths. This session will provide insights into creating a brand that leaves a lasting impact.
What Attendees Will Learn:
- Defining a Professional Brand: Understanding the elements that shape an authentic personal brand.
- Maintaining Authenticity: Techniques to remain true to one’s values while growing professional influence.
- Communicating Strengths: How to highlight unique skills effectively in a competitive industry.
- Creating Consistency: Tips on maintaining a cohesive brand across various platforms and interactions.
Interested in registering a large group?
For inquries about group ordering, please contact the event organizer.
Speakers
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Shannon HallExecutive Vice President, Sales & Marketing, DustbaneShannon Hall is the Executive Vice-President, Sale and Marketing of Dustbane Products Limited. She is a transformational sales leader with over 20 year’s sales leadership experience. Working for several Fortune 500 companies as well as private businesses, she has been tasked with delivering results, building high performing sales teams and creating a sales & customer focused culture.
Shannon is the co-chair for Hygieia’s Regional Network Committee, a co-captain for the Hygieia Network Canada Region as well as a member of the Hygieia Network Council. She is passionate about building a more inclusive environment for women in the cleaning industry. One of her favorite leadership experiences was attending the Foundational Leadership Camp through Harvard and Columbia University’s with 8 hours of “Executive Dining Etiquette” by Anna Post. You can often catch Shannon singing Karaoke and loving every minute of it!
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Laura CravenVice President, Marketing and Communications, Imperial DadeLaura Craven is the vice president of marketing at Imperial Dade, a national distribution company headquartered in Jersey City, NJ. Her responsibilities include overseeing the marketing function including brand management, content marketing, communications, and experiential marketing events. She manages a dispersed team of marketing and design professionals across the country.
She has been with the company for 20 years and has contributed to the organization’s tremendous growth. As a LEED AP, Laura consults on sustainability initiatives for customers and at industry events and as a GBAC Trained Technician she helps businesses create hygienic indoor environments.
Before joining Imperial Dade in 2004, Laura was director of marketing for Network Distribution, a Chicago-based association of independent distributors. Her prior roles included project manager and purchasing agent at HAVI, a company specializing in supply chain management for leading brands.
Laura is on the Board of Directors for the International Sanitary Supply Association and the Executive Advisory Board of the ISSA Hygieia Network an organization that focuses on advancement of women in the cleaning industry. She is a frequent guest speaker at conferences, universities, and podcasts.
