Foundations of Cleaning Business Success

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Jun 07 2022


12:00 pm - 1:00 pm




Join this ARCSI webinar to learn the key principles that profitable and successful cleaning businesses use to build their companies. Sales and marketing can sometimes be over emphasized, but as the famous saying goes, “nothing happens till you make a sale”. Marketing is an organized effort to bring leads into your sales funnel. Good marketing is not done by accident. You have to make a plan, stick to it, measure, and refine. Sales is an ongoing effort when you have a business that relies on recurring revenue. Every time you interact with a client is an ongoing sale. Successful sales is about making and keeping promises. Join Matt Ricketts as you hone in on the foundation of your company’s success.

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ISSA Residential


ISSA Residential
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  • Matt Ricketts
    Matt Ricketts
    Chief Marketing Officer, MaidCentral

    Matt Ricketts is a 14 year cleaning industry veteran, and co-founded Better Life Maids, and former ARCSI board member. He currently serves as the Chief Marketing Officer of MaidCentral, an all in one software for the home cleaning industry. MaidCentral is designed to increase employee engagement, create happier customers through consistency and quality management, and increase profits through automation of repetitive tasks and increased productivity. Prior to joining the cleaning industry Matt spent the first part of his career as an airline pilot, and he leveraged that experience to build a systematic approach to running his house cleaning company and brings that approach to his contributions on the MaidCentral team.

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