Crack the Code on Carpet Care: Creating a program that solves your toughest carpet cleaning challenges

Home Past Events - ISSA Events Crack the Code on Carpet Care: Creating a program that solves your toughest carpet cleaning challenges


May 02 2023


1:00 pm - 2:00 pm




ISSA Members: FREE
Nonmembers: FREE

Join this one-hour, fast-paced webinar to gain insights on carpet care trends, technology, chemistry, and best practices from leading industry experts. You’ll discover how to handle the toughest spots and stains, the best methods to clean and restore dirty/dingy traffic lanes, what to do about transition areas, and more. From preventative and routine maintenance to restorative carpet cleaning systems, this webinar will crack the code on carpet care and help you optimize your own program for your company or facility. Panelists will present a balanced focus on facility image and cleaning for health.

In this webinar, you’ll learn:

  • The details of an effective carpet care program
  • The best soil preventative strategies
  • Methods for implementing interim, routine, and low-moisture cleaning systems
  • The benefits robotic technology can bring to your carpet care program
  • Necessary cleaning equipment, tools, and chemistry
  • Carpet product trends that affect your cleaning program
  • Advanced spot and stain removal techniques
  • Strategies for balancing cleaning for health with cleaning for appearance
  • Why cleaning for appearance alone is not a strategy
  • And more!
The webinar’s expert panelists include:
  • Jeff Cross [moderator], ISSA Media Director and an IICRC-approved instructor
  • Mark Violand, an IICRC-approved instructor and certified carpet inspector
  • Lorraine Cruz, regional manager for Ponderosa Hotel Management Services
  • Gary Clipperton, president of National Pro Clean and ProClean College, an IICRC Basic Skills School.

Webinar attendees can engage panelists throughout the presentation, including during a dedicated Q&A session. Come prepared with your questions.

Register Now

This webinar is sponsored by Gausium.



Interested in registering a large group?
For inquries about group ordering, please contact the event organizer.


  • Mark Violand
    Mark Violand
    IICRC-approved Instructor and Certified Carpet Inspector

    Mark Violand has 45 years of experience in the carpet cleaning and restoration industries. He is an IICRC-Certified Carpet Inspector and approved instructor for the Carpet Cleaning Technician, Commercial Carpet Cleaning and Maintenance, and Carpet Repair and Reinstallation Technician courses. Violand is also chairman of the ANSI/IICRC S800 Standard and Reference Guide for Professional Inspection of Textile Floor Coverings.

  • Lorraine Cruz
    Lorraine Cruz
    Regional Manager, Ponderosa Hotel Management Services

    Lorraine Cruz is a regional manager with Ponderosa Hotel Management Services and works with properties in Arizona to ensure they are utilizing cleaning and maintenance programs that provide the best user experience while maintaining a focus on cleaning for health initiatives.

  • Gary Clipperton
    Gary Clipperton
    President of National Pro Clean and ProClean College, an IICRC Basic Skills School

    Gary Clipperton, president of National Pro Clean, is a 50-year industry veteran. He is an author, consultant, trainer, and past chairman of the IICRC/ANSI S400 committee developing an official standard for commercial cleaning.

The event is finished.


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