Clone the Owner®️: How to Scale Without Losing Your Mind (or Your Business)
Member Exclusive: ISSA Show North America Speaker Preview
If your cleaning business can’t run without you… it’s not really a business—it’s a job with overhead.
In this energizing preview of his upcoming ISSA Show NA 2025 keynote in Vegas, bestselling author and master coach Dean Mercado introduces the breakthrough Clone the Owner®️ Methodology—a proven approach to help service business owners escape the day-to-day grind and finally build a business that can grow without burning them out.
You’ll discover why so many business owners get stuck in “The Owner’s Trap,” how to start shifting your role from doer to designer, and what it really means to scale smart—by leveraging systems, people, and yes, even a little technology.
Bonus: You’ll also get a glimpse of how today’s tools—including AI—can help you automate the busywork and free you up to lead at a higher level.
Interested in registering a large group?
For inquries about group ordering, please contact the event organizer.
Speaker
-
Dean MercadoOnline Marketing MuscleDean Mercado cuts through the chaos of business growth with a simple truth: your business will only grow to the degree that you do. As the creator of the Clone the Owner®️ Methodology, Dean transforms how service businesses scale and thrive.
For over two decades, Dean has challenged conventional wisdom about what businesses can achieve. A powerful realization drove his journey from executing multi-million dollar IT projects globally to founding Online Marketing Muscle®️ in 2004. He discovered that technical expertise combined with authentic human connection creates unstoppable business transformation.
“Small businesses don’t need ten clones of their owner,” Dean asserts. “They need systems that capture their owner’s genius, teams that embrace their vision, and technology that multiplies their impact.”
Dean’s approach centers on six strategic pillars: Vision, Systems, Team, Controls, Technology, and Mindset. This framework has helped hundreds of service businesses implement 90-day sprints that create measurable freedom and growth. His clients across diverse industries consistently report two primary outcomes: enhanced business value and reclaimed personal time.
