ARCSI Webinar: Social Media 101

In this webinar, we will review basic social media strategies so that your social media efforts will be more effective. Often you don’t even know what you don’t know about social media! We will discuss best practices for each social media platform including the best types of content to post and when. Other topics include social media content calendars, time management, software tools to increase efficiency. Content discussions will also include how respond to negative and positive reviews. You will leave feeling feel confident that you know what to do to approach your social media correctly and professionally!

Shannon Vogel is the proud founder and owner of Reach Social, a certified Social Media Strategist, and 25-year veteran of the construction, flooring and interior design industry.

After more than 10 years in flooring sales, interior design and working for home builders Shannon changed her focus to the marketing opportunities unfolding online. In 2008, Shannon conceptualized and launched one of the flooring industry’s first and most successful blogs, essentially introducing the industry to the power of social marketing. Since then, she has made a career of Professional Social Media, effectively strengthening the brand awareness of members of the construction industry across North America.

Reach Social is a professional social media company strategically positioned to represent your business on the social platforms people spend their lives on. Reach Social offers full-service, customized, social media management, content creation, reputation management, training, and consultation.

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