Social Media Meets Recruiting, Mega Influencer Meets Pro Recruiter

Home Past Events - ISSA Events Social Media Meets Recruiting, Mega Influencer Meets Pro Recruiter


May 15 2024


1:00 pm - 2:00 pm




ISSA Members: FREE
Nonmembers: FREE

Recruiting and retention has long been a struggle for the cleaning industry. But there is new territory that you may not have ventured into yet to recruit future employees: social media, not just Tik Tok.

In this very dynamic session, professional recruiter Shawn Day is going to work with social media influencer Beth Eldredge to show you can use these platforms to attract the best and brightest to your team.

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  • Shawn Day
    Shawn Day
    Hire Lead Chill

    Shawn Founded Professional House Cleaning Services Inc which grew to around 40 employees. The company provided home cleaning, window cleaning, commercial cleaning, and post-construction cleaning services throughout Northeast Ohio for about 20 years. Shawn sold Professional House Cleaning Services to Blue Skies Services. The CEO at the time was Michael Dahlke. Mike and Shawn agreed to partner and Shawn stayed on to help develop the Interior Home Cleaning Division for Blue Skies Services. The leaders of Blue Skies Services implemented a growth strategy through acquisitions. Blue Skies purchased several cleaning companies. It was very apparent that recruiting was critical to continue executing on this growth strategy. Shawn spent years developing an Automated Recruiting System specific to the cleaning industry. Today, Blue Skies Recruiting now serves hundreds of other home service businesses in helping them interview and hire great employees from technicians, sales, and operation’s managers.

  • Beth Eldredge
    Beth Eldredge
    Influencer, Certified CBF Coach, and Entrepreneur

    Beth Eldredge began her journey as a newly single mom and sophomore in college. She founded Eldredge Cleaning 20 years ago as a means to support her infant and get herself through college. Over the pandemic, she began creating video content for her business, and now she has a combined following of over 300K across all platforms. Beth now teaches small business owners how to leverage the power of video to grow their brand and set themselves apart in a very busy and crowded market.

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