How to Leverage LinkedIn for Your Business: The Fundamentals
Whether you sell to businesses or the government, the likelihood is that your buyers are on LinkedIn. And if you are not there with them, someone else is encroaching on your customer base.
There are 850 million LinkedIn members worldwide and 190 million in the US. with 2.7 million of those in the Federal government.
This session will provide an overview for:
- Setting goals (what do you want to accomplish on LinkedIn)
- LinkedIn profile basics
- Who to connect with, why, and how
Plus, a few tips on how to spend your time wisely on LinkedIn.
Interested in registering a large group?
For inquries about group ordering, please contact the event organizer.
Speaker
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Mark AmtowerAmtower & CompanyMark Amtower is an award-winning consultant, speaker, business best-selling author, columnist, and radio/podcast host. Since he founded Amtower & Company in 1985, he has advised small, medium, and large companies on all facets of marketing to the Federal government. He specializes in helping companies develop thought leadership positions in a defined niche, leveraging social media to gain targeted visibility in the government contracting market and agency/account-based marketing (ABM). His expertise in both marketing to the government and LinkedIn makes him a sought-after consultant, keynote, luncheon, and workshop speaker.
