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TRANSP:OPAQUE
SUMMARY:Navigating the Buyer’s Journey: How to Effectively Move Prospects Through Your Sales Funnel
DESCRIPTION:\nMember Exclusive: ISSA Show North America Speaker Preview\nYour sales process is obsolete. There. I said it. Today’s buyers are more empowered, informed, and knowledgeable than ever – and they know it. The truth is that, in most instances, they don’t have to deal with salespeople anymore. What that means is that we have to EARN our spot in the Buyer’s Journey, and that’s what this program is all about.\nIn this webinar, Troy “The Sales Navigator” Harrison will show you the keys to selling to today’s empowered, knowledgeable, and tech-savvy buyers.\nTopics covered will include:\n\nWhy your sales process is obsolete – and the Buyer’s Journey rules all.\nHow and why your customers buy.\nThe 5 stages of the Buyer’s Journey, and what your customer needs from you at each step.\nHow to earn your spot in the Buyer’s Journey, and help the buyer bring it to a close in your favor.\nAnd more!\n\nThis might be the most valuable hour you spend in 2025 – because it will dictate your success in 2026. Make no mistake. Sales has changed, and it’s going to continue to change. You need to change with it, or your customers will simply kick you out of the process and find another resource. Attend this webinar to learn the keys to being not only relevant, but valuable to your customers into the foreseeable future!\nRegister Now\n
URL:https://events.issa.com/events/navigating-the-buyers-journey-how-to-effectively-move-prospects-through-your-sales-funnel/
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